Bringing life to a dying medium.
In an era of education geared towards STEM and trackable, quantifiable outcomes, schools that highlight the holistic and cultivate intellectual curiosity, are all the more important. The Waynflete School, an independent Pre-K through 12 school in Portland, Maine recognized just that. Because yes, students learn their time tables and know how to describe covalent bonds, but they also learn to investigate, question and reflect, to linger in ambiguity — to revel in the joy of discovery. And as a result, as an intangible, but essential result, students leave with a skill that serves them long after they walk across the stage at commencement - they leave with the irreplaceable skill of learning to learn.
I joined the Right Hat Marketing team in actualizing the broader written work of this campaign through print ads, brochures and website copy.
Welch’s is a family-run business with strong roots in the Northeast, and a clear target on who’s buying, and enjoying their products. Despite the movement towards digital advertising they still loved the power of a high-concept print ad that captured the essence of childhood: play.
For the home opener of the Celtics season, Welch’s wanted to show their support while demonstrating that they were local, too. To do that, we combined the the essential element of Welch’s products - the grape - with the quintessential symbol of the Boston Celtics - the clover. No better way to wish the hometown team luck, then with a symbol for it (almost. should be four leaves, but it didn’t look as good).
Copy: Lucas O’Neil; Art: Pete Miller; Creative Director: Ian Dunn
The Little League World Series is a celebration of hard work, learning and camaraderie. And Welch’s wanted to show the pure celebration of such an event. And while the grape juice stains will come out, the celebration captured here - and in Williamsport - surely won’t fade.
Concept. Copy: Lucas O’Neil; Art: Mike Domzalski; Creative Director: Ian Dunn