L.L. Bean knows how to do a catalog.
Translating that catalog online, however, is a different challenge. That's why myself and a team of writers were tasked with with re-writing the entire product line for L.L. Bean.com. The goal was to maintain the friendly and knowledgeable brand voice while minimizing and revamping copy for SEO. Done and done.
Credits: Client: L.L. Bean; Project Manager: Joseph Conway Jr.; Copywriter: Lucas O'Neil
Klondike loved digital content, and so we obliged. Website copy, digital banner ads, working with Joel McHale’s writing team who struggled to understand the brand voice - we did it all.
Wilson offers comprehensive equipment for all sporting needs from performance clothing, to rackets and most everything in between. But one category reigns supreme: balls. And in a comprehensive project, I rewrote the descriptive copy for each and every one. With every product there’s a story. With every product page on Wilson’s website, the story is one man finding hundreds of ways to describe different colored soccer balls.